Ever wish you had someone that knew the marketing and promotional aspect of things? Or, do you wish you had someone that could help turn your concepts and ideas into finished products? And what if you had someone that could tie all these things together to create a compelling brand identity, then help you carry that identity across all of your products, packaging and communications? Would that be helpful? Welcome to Sidecar...we're the people that can do all of that for you. When it comes to helping you develop your brand, we can do most anything you need, and we do it with the broad experience necessary to tie all aspects of your branding together. Any designer can help you with a logo, but we offer the knowledge to create a brand that meets the three important criteria:
A full list of our services are here, and you can get a good idea of how we apply these talents by reviewing our clients' pages. Our founder, Tyler Benedict, has a long history of creating award-winning products, packaging and marketing. He originally trademarked the "Propel" name before selling it to Gatorade, then launched the "Burn" energy drink in the U.S. Now that that's winding down, he led the design and launch of Bikerumor.com, which is growing its audience very, very quickly due to the quality of writing and ease of use. You should know that there's a big difference between hiring a graphic artist to do a logo or website for you and using a shop like Sidecar. Anyone with a computer can create a logo these days, but you need to consider where your brand is headed, where the products or service will be sold, who your customers are (now, and in the future) and the type of growth you expect. All of your marketing communications must be coherent, and they need to be scalable for the inevitable growth you'll experience (you will be successful, right?), and that's where our experience is helpful. We've helped launch brands that have gone from one product in a local market to multiple SKUs sold nationwide. We've helped organizations revamp their identity and push the new look and feel through all of their paper and digital communications. We think ahead, and we make sure your brand is forward thinking, too.
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