 BURN Energy Drink - Energy for the Good Life!
If you think you're in a crowded, competitive category, fuhgedda 'bout it. More than 100 energy drinks have launched annually for the past seven years. Two or three are lucky to last more than six months...Seriously.
BURN, on the other hand, has been on the market since February 2002 and enjoyed solid distribution growth. Started with less than $80K and operating on a shoestring budget the entire way, they managed to compete against billion-dollar brands like Red Bull, Monster, Coke and Pepsi.
How?
Because we gave them a rock solid brand identity, logo and package design (and because the product tastes great!).
We worked with them to develop a can design, logo and collateral material that jumped out from the see of black, blue and silver cans. Over the past seven years, we've designed and created all of their collateral, sales and marketing materials (way too much to show here), coordinated their sampling and street teams, planned their online and viral marketing, wrote their PR and managed several website redesigns.
Sadly, this brand is for sale and the original owners are moving on. The screenshots at right are from the full site before it was reconfigured to sell the brand.
http://www.sourcedrinks.com
Services Provided:
- Graphic Design
- Logo and Brand Creation
- Product Development
- Consumer Surveys and Testing
- Website Layout
- Website Development and Coding
- Viral Marketing
- Sampling and Street Team Management
- Collateral Design and Printing
- Point-of-Sale Design and Printing
- Tradeshow Booth Design
- Polishing the Awards
BURN Website Screenshots
Images taken prior to site shutdown. Move cursor over screenshots to enlarge. Move cursor off image to close.
Point-of-Sale and Promotional Examples:
Awards and Accolades:
Stagnito's "Best New Product of 2004"
Gold Addy 2005 - Single Unit Package Design
Bevnet.com - 4.5 Stars
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