U.S. Masters Swimming

In 2008, U.S. Masters Swimming moved from an all-volunteer group to a professionally run organization with its first paid director in a move to boost membership, provide greater value and services to its members and increase awareness. As part of thier revamped efforts, they needed a modern brand identity and completely redesigned marketing and promotional materials. We knew we had to capture the spirit of this 39-year-old organization in a logo that represented all aspects of their membership base encompassing those from 18 to 100, men and women, who swim both casually and competitively in open water, pool and triathlon.

http://www.usms.org

Services Provided:

• Logo Design
• Brand Identity
• Brand Style Guide
• Ad Design
• Copywriting
• Letterhead and Collateral Design
• ...and coming soon, Complete Website Redesign